The Night of Lights in Civita di Bagnoregio conquers Italian television

Night of Lights in Civita, thousands of people and an incredible media success

Italia Uno, Rete Quattro, Uno Mattina, Corriere della Sera, Repubblica, Ansa. The Night of Lights in Bagnoregio acted as a great national commercial for one of the most beautiful and visited villages in Italy.

A magical evening, last Saturday, which managed to pierce television screens and the web. “We thought about everything a year ago, immediately after the 2018 edition of Civita Cinema. We went with the tightrope walker Andrea Loreni to inspect the bell tower of the church of San Donato and he imagined a crossing over the roofs of the village.

A proposal on which we have opened a reflection and therefore the idea of ​​building a great event around the tightrope walk. We involved the Jupiter association and with their collaboration and that of the whole country we managed to go beyond what we could have imagined. I am enthusiastic and I thank the organization but also and above all the thousands of people who wanted to spend a splendid summer evening in our festive atmosphere". The words of the mayor of Bagnoregio Luca Profili.

“The numbers speak for themselves – comments the Councilor for Culture Francesco Bigiotti -, it was a success. The attractiveness of the village even in the evening is a prerogative on which it is important to open a reflection. Not only for events but also for more intimate and particular experiences. The media return was very important, to obtain the same result with advertising promotion a fortune would have been needed and instead we basically broke even between income and expenditure".